How to optimize a website using Dreamweaver

Here are the steps for website optimization with Dreamweaver.

Meta tag optimization
First go to the menu "Insert". Choose "HTML" -> "Head Tags". From there you can add/edit your site keywords, description, to add meta refresh tags, base url address of your website, link to external document(CSS, JavaScript...) and others.

Website keywords are popular technique for optimization. The keywords in one page usually are separated with commas. Be careful though no to overwhelm your keywords because otherwise you'll be banned from the search engine listings. Here is a example of keywords code: <meta name="keywords" content="usefull advices, web sites, optimizing">

The description is similar to the keywords. Here the keywords are grouped into meaningful sentences. The description should be kept maximum to 100-200 symbols. It is the vey part of one website that you usually see as results when searching. So make it really briefly describing the content of your webpage. Here is a description example:
<meta name="description" content="Advices on optimizing websites">

Some other usefull meta tags:
author - the author of the web page.
<meta name="author" value="Nevyan Neykov">
copyright - copyright information.
<meta name="copyright" value="Copyright 1999-2007 Nevyan Neykov">
robots - guides the search robots such as google and yahoo whether to index(include) ones web page.
<meta name="robots" value="index,follow">

Another usefull meta tag is "http-equiv" from the menu Insert-Meta then choose HTTP-equivalent.
In the value specify charset. It will set the default encoding of the characters in one's webpage.
For example if you have problems displaying any cyrillic in you webpage just set the charset to: windows-1251
Most websites now use utf-8 encoding.
<meta equiv="charset" value="utf-8">

Content optimization
If you wish to further enhance/optimize your website you can adjust your website header information into heading tags such as H1,H2,H3.
Just select your most important heading text and go to Text->Paragraph Format->Heading 1. Dreamweaver will embrace your text with the H1 heading tag. Thus your heading text will have more weight into the search engine estimation.
Be carefull to use 1 or 2 max. sentences with this tag. Use H2,H3 to H6 tags to optimize your less important headings.

Happy optimizing.