Here are some techniques that will allow you to have more successful AdSense campaign.
1. Correct ad position
Place your ad near your blog’s header or in the top of your post (article) page. This way the ad will attract more visitors and clicks.
Place the ad in the top position near the logo
How:Place your ad code after this div tag:
<!-- Blog Header -->On the new Blogger just go to Template, add Adsense element and drag&place it above the Blog Posts section of your blog.
<div id="blog-header">
your AdSense JavaScript code
Place the ad to appear only once in Main or Archive Page
How: Find those tags and place the ad between them:
<!-- Begin #main-content -->On the new Blogger just wrap the code that you want to appear in Main Page:
<div id="main-content">
<MainOrArchivePage>
your AdSense JavaScript code
</MainOrArchivePage>
<b:if cond='data:blog.pageType == "item"'>Place the ad to appear floating around the post
your AdSense JavaScript code
</b:if>
How: Go to blogger template and find the </blogger> tag. At the end of it place <span style="float: right"> your AdSense JavaScript code </span>
For the new Blogger template go and edit the HTML code. Find the line:
<div id='main-wrapper'>
Then add your previously created from the template Adsense widget code:
<b:section class='main' id='main' showaddelement='yes'>
<b:widget id='AdSense2' locked='false' title='' type='AdSense'>
<b:includable id='main'>
<div class='widget-content' style='float:right;margin:0; padding-left:15px'>
<data:adCode/>
</div>
</b:includable>
</b:widget>
Note that just before the <data:adCode/> tag there is a div with modified style. This will allow the ad to float around the post.
Pay attention that the top placed Adsense code usually have the biggest CostPerClick - so investigate your channel statistics and place the most paying ads on top.
If you want to increase your page ClickThroughRate.
Place the ad to appear in the middle of the post
Here is how to do it. The only cons is that you must edit all your posts and place the adsense entry point manually.
http://adsensical-adsense.blogspot.com/2006/06/place-ads-in-middle-of-blogger-posts.html2. Ad transparency and fluency
In order your ad to appear more naturally according to the website's content you are also allowed to change its properties/settings using Adsense Ad setup or from Blogger’s template.
Link color & background
Match the ad's link & background color to the link & background color of your blog.
Border color
Remove ad's border by picking similar border color to the ad's background.
Font face & size
Select blog's font face & size similar to the ad’s font & size. Don't expect to fit the ad exactly because Google changes its AdSense settings dynamically but try as close as possible.
How to determine AdSense font properties?
Easy way:
For Firefox right click on the ad, Select This Frame->View Frame Source. In a new window you'll see the ads source code.
For Internet Explorer right click on the ad and select View Source.
The ads vary, because Google examines your website css code and makes the ads to stand out having different font face and size, but the most common ads share those css values:
line-height: 12px; or 14px;
font-size: 11px; or 10px;
font-family: verdana, arial, sans-serif; or arial, sans-serif;
line-height: 12px; or 14px;
Difficult way:
Start Gimp, PhotoShop or similar graphic manipulation program. Next take a snapshot of your blog’s browser screen via PrtSc (print screen keyboard key) and paste it in PhotoShop/Gimp as a new file. Then find font type&size that are like the ad’s font type&size and use the resulted combination in your blogger template.
3. Monitoring ads performance
If you wish to know which ads are working best for your blog, create a Channel for every separate ad that you have. During the next 1 week monitor these ads channels. At the end of the test period you could remove the non-profitable ones. It is also a nice feature if you wish to track specific pages on your website like your main page or to track other sites to add Channel for URL tracking. So you will know which URL gives you best performing ads.
How: If you haven't assigned a channel to your new ad, in your AdSense setup choose Create channel. Then name the new channel and copy&paste the updated AdSense code into your Blogger template.
Note: If you have several websites using URL channel tracking will allow you to monitor their separate performance.
4. Implement section targeting
Section targeting will focus Google's ads to be relevant according to your website content.
Implementation:
For the new Blogger template:
1.Open The Template -> Edit Html -> Check Expand Widget Templates
2.Find the <data:post.body/> tag and wrap it this way:
<!-- google_ad_section_start -->For the old Blogger template just put the same tags around the <body> tag of your webpage:
<data:post.body/>
<!-- google_ad_section_end -->
<body>Don't click on the ads
<!-- google_ad_section_start -->
Your webpage content.
<!-- google_ad_section_end -->
</body>
It's against AdSense TOS. One way to deal with this is to install Adblock from http://adblock.mozdev.org/.
Adblock is a content filtering plug-in for the Mozilla and Firebird browsers. It won't display the ads and this way you won't click accidentally on them.
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